Array
(
[0] => Array
(
[TEXT] => О НАС
[LINK] => /company/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 0
[PARAMS] => Array
(
[IS_PARENT] => 0
)
[CHAIN] => Array
(
[0] => О НАС
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[1] => Array
(
[TEXT] => КЕЙСЫ
[LINK] => /portfolio/
[SELECTED] => 1
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 1
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => КЕЙСЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[2] => Array
(
[TEXT] => ОТЗЫВЫ
[LINK] => /company/reviews/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 2
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => ОТЗЫВЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[3] => Array
(
[TEXT] => УСЛУГИ
[LINK] => #
[SELECTED] =>
[PERMISSION] => Z
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => P
[ITEM_INDEX] => 3
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => УСЛУГИ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] => 1
[ACTIVE] =>
[IMAGE] =>
[ITEMS] => Array
(
[0] => Array
(
[TEXT] => Яндекс Директ
[LINK] => /promotion/context/
)
[1] => Array
(
[TEXT] => ВКонтакте
[LINK] => /promotion/vk-prodvizheniye/
)
[2] => Array
(
[TEXT] => Telegram Ads
[LINK] => /promotion/telegram_ads/
)
[3] => Array
(
[TEXT] => ПромоСтраницы
[LINK] => /promotion/yandex_promopages/
)
[4] => Array
(
[TEXT] => Другие источники трафика
[LINK] => /promotion/other_sources/
)
)
)
[4] => Array
(
[TEXT] => КОНТАКТЫ
[LINK] => /contacts/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 4
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => КОНТАКТЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[5] => Array
(
[TEXT] => БЛОГ
[LINK] => /company/blog/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 5
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => БЛОГ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[6] => Array
(
[TEXT] => ВАКАНСИИ
[LINK] => /company/jobs/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 6
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => ВАКАНСИИ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[7] => Array
(
[TEXT] => FAQ
[LINK] => /faq/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 7
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => FAQ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
)
1
Array
(
[0] => Array
(
[TEXT] => О НАС
[LINK] => /company/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 0
[PARAMS] => Array
(
[IS_PARENT] => 0
)
[CHAIN] => Array
(
[0] => О НАС
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[1] => Array
(
[TEXT] => КЕЙСЫ
[LINK] => /portfolio/
[SELECTED] => 1
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 1
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => КЕЙСЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[2] => Array
(
[TEXT] => ОТЗЫВЫ
[LINK] => /company/reviews/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 2
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => ОТЗЫВЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[3] => Array
(
[TEXT] => УСЛУГИ
[LINK] => #
[SELECTED] =>
[PERMISSION] => Z
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => P
[ITEM_INDEX] => 3
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => УСЛУГИ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] => 1
[ACTIVE] =>
[IMAGE] =>
[ITEMS] => Array
(
[0] => Array
(
[TEXT] => Яндекс Директ
[LINK] => /promotion/context/
)
[1] => Array
(
[TEXT] => ВКонтакте
[LINK] => /promotion/vk-prodvizheniye/
)
[2] => Array
(
[TEXT] => Telegram Ads
[LINK] => /promotion/telegram_ads/
)
[3] => Array
(
[TEXT] => ПромоСтраницы
[LINK] => /promotion/yandex_promopages/
)
[4] => Array
(
[TEXT] => Другие источники трафика
[LINK] => /promotion/other_sources/
)
)
)
[4] => Array
(
[TEXT] => КОНТАКТЫ
[LINK] => /contacts/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 4
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => КОНТАКТЫ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[5] => Array
(
[TEXT] => БЛОГ
[LINK] => /company/blog/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 5
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => БЛОГ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[6] => Array
(
[TEXT] => ВАКАНСИИ
[LINK] => /company/jobs/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 6
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => ВАКАНСИИ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
[7] => Array
(
[TEXT] => FAQ
[LINK] => /faq/
[SELECTED] =>
[PERMISSION] => R
[ADDITIONAL_LINKS] => Array
(
)
[ITEM_TYPE] => D
[ITEM_INDEX] => 7
[PARAMS] => Array
(
)
[CHAIN] => Array
(
[0] => FAQ
)
[DEPTH_LEVEL] => 1
[IS_PARENT] =>
[ACTIVE] =>
[IMAGE] =>
)
)
1
Проект по продаже бумажных книг на русском языке для русскоязычных релокантов, проживающих в Европе. Основной канал продвижения — Instagram.

У клиента был дизайнер и копирайтер, но органический рост аккаунта за два месяца составил менее 50 подписчиков (в основном — друзья и знакомые). Посевы не дали результата, были затратными по времени. Тогда клиент решил протестировать таргетированную рекламу.
Результат: подписка от 18 до 50 ₽ в зависимости от аудитории. Видеокреатив был оставлен в работе.
Ниже представлена таблица с гипотезами, аудиторией, форматами и результатами тестов:
| Показатель | Значение |
|---|---|
| Количество протестированных гипотез | 16 |
| Результат лучшей связки (первая неделя) | 159 подписчиков по 18,37 ₽ |
| Общее количество подписчиков после масштабирования | 2 000 подписчиков |
| Средняя стоимость подписки | до 50 ₽ |
Хотите так же? Оставьте заявку, и мы найдём связку, которая приведёт нужную аудиторию — уже в первый месяц.